The area we surf in the Web to promote digitally.
Branding was never that easy and it never is. It takes hardship and proper marketing to promote a brand. The branches of Digital marketing work virally all over the web. From the traditional marketing to e-mail marketing, e-commerce to social media do everything to promote brand and reach out to the maximum people. That’s why people from all over the world welcoming this new form of marketing.
Digital Advertising is one of the hands of the digital Marketing. It has made the promotion of product much easier. Traditional marketing was always expensive. It is not an easy task to make the new brands familiar to the people. Moreover, through traditional advertisement, it is not possible to reach to all sorts of customers. So, Digital advertisement comes up like a blessing to the market. This way by using the social networking site the brand can be easily reach to the people. Digital marketing creates a new scope of marketing using social networking site like Facebook, Twitter, Viver and so on. This new wave has made advertising and marketing closer to people. As digital marketing has been used in the technology like website, social networking site, email and so on, so it has become easier to reach out the maximum number of people within short span of time. As this marketing can grow virally, so it can reach out anytime anywhere and make people know about brands.
Digital Advertising is one of the hands of the digital Marketing. It has made the promotion of product much easier. Traditional marketing was always expensive. It is not an easy task to make the new brands familiar to the people. Moreover, through traditional advertisement, it is not possible to reach to all sorts of customers. So, Digital advertisement comes up like a blessing to the market. This way by using the social networking site the brand can be easily reach to the people. Digital marketing creates a new scope of marketing using social networking site like Facebook, Twitter, Viver and so on. This new wave has made advertising and marketing closer to people. As digital marketing has been used in the technology like website, social networking site, email and so on, so it has become easier to reach out the maximum number of people within short span of time. As this marketing can grow virally, so it can reach out anytime anywhere and make people know about brands.
Moreover, e-commerce/online shopping is another means of digital branding. Online shopping makes the life easier. People don’t have to go to the mall; by sitting home people can shop their required items. Even people send gifts from one country to another to their loved ones. Even people can use the online banking system to pay virally. People don’t have to carry cash and withdraw money to pay which limits the risk of losing money.
Through writing blogs people can promote a brand or their works in the virtual worlds where everyone has the access to go through. Even e-mail marketing, websites, SEO are other some areas digital marketing use to reach out to maximum people and promote brands.
Through writing blogs people can promote a brand or their works in the virtual worlds where everyone has the access to go through. Even e-mail marketing, websites, SEO are other some areas digital marketing use to reach out to maximum people and promote brands.
Situation of digital advertising is in Bangladesh.
Technology has made the world a global village. Like population Internet users are also growing in Bangladesh rapidly. According to Bangladesh Business News there are 33.43 million people users internet in Bangladesh. Here is a statistics shows the fast growth of internet user within the country. The following statistics of ‘World Economic forum’ shows a growth from 2010 to 2011.
We can see in Figure 2, compared to the other developing countries the growth of internet is very high in Bangladesh which is a positive scenario towards the development. It makes the country technologically more advanced. Here is a graph shows how much is the growth of Internet in Bangladesh.
According to Figure 3, Bangladesh started using internet from 2005. From that time there is a straight upward development in the internet uses. Compared to Bangladesh Pakistan and Afghanistan both started using internet before Bangladesh. But the straight upward development shows scope of development for Bangladesh.
Government’s Step towards Digital.
Bangladesh’s Government aims to make Bangladesh as Digital Bangladesh by 2020. So the government has taken every step to make the country digitally sound. From public sector to private sector, every official work has been started digitally. Similarly, the government is encouraging more to develop the economy of the country with digital help. The growing number of e-marketing proves the sound growth of the marketing digitally all over the country.
There is complexity so making a way through is a perfect solution.
Though digital marketing is increasing rapidly, but still there is some limitation for what the market growth has been hampered. First of all, still people in Bangladesh have limited knowledge about digital marketing. Moreover, the market still could not create trust on people’s mind. People don’t feel secured to pay online by using their cards. Some online shopping site does not deliver the same goods has been displayed in their website. So, to make the market more available to the people, the authority should make the digital market more proper and secured, only then they can win the trust of the people. Once the trust is gained, then there is no break in the growth and development of digital marketing.
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